To write something that anyone else will read is like those dreams where you are at school in just your underwear or even less. So please forgive my reticence to write, my halting patterns and my inability to articulate my thoughts in a manner that entertains and inspires. Yet, I think it is important for my continued development to write. (Whatever that actually means “my continued development”). I debated just deleting this whole blog but I couldn’t bring myself to erase the record of my MFA project experience. And since I found that so hard I think I might find recording my next giant adventure to be beneficial as well.
I have lived in Portland now since August of 2010, I went through two jobs in three years. Luckily I have been employed at the same place for the last two so that’s a good thing. I was beginning to think … well never mind that. David has graduated High School and is in his second year of college down at Oregon State University. Maddy graduates this year and Biz will be a Freshman in High School after this summer. Carrie has a full time job and life is busy. Yet there has always been something missing, something I was supposed to do. Something that might make a difference to someone. I needed a new plan…..
Recently (as in almost a year ago now) I founded a company with my brother-in-law Chris Mautz and our wives Carrie Walser and Donna Mautz. The name of the company is Good Move Studios. In a nutshell we want to create quality American products that we would want for ourselves and give 10% of our net profits to the NoKidHungry campaign to end childhood hunger in the U.S. There is no logical reason kids in this country should be going hungry. None. The issue is black and white for me. I have created three distinct sub-brands to help make this dream a reality.
Learn more at: www.goodmovestudios.com & www.itsagoodmove.org
1. Bones & Ivy: A brand that should appeal the “rebel with a cause” in all of us. It should awaken a bit of the pirate within. “Bones” represents endings but not all endings are bad. Take the end of childhood hunger for example. Ivy represents the new, such as a new dawn of kids in America getting a good breakfast to start the day and focusing on learning. We are starting with some t-shirts and hats designed by the famous Danielle Davis. I’ve chosen Danielle for three important reasons. A. She is an amazing designer. B. She can rock a style that is somewhat foreign to me but I know it’s the look I wanted to launch with. And C. She is a wonderful human being.
2. BlockChess: A Toy and Game brand based on Chess printed on wooden blocks. We are working on a deal with Uncle Goose to be our manufacturer and hopefully partner for at the very least our first set. The first set is called BlockHaus and is inspired by the Bauhaus chess set from the 1920’s. This brand is very important to me and has got lots of legs and could turn into something huge. We just have to be very smart and very persistent with it. I have several ideas for at least 7-12 products already for this section and I would like to invite other designers to do limited edition sets. Then there is a whole possible online component and future Trans-Media world creation and all that sort of awesomeness.
3. Olly Oxen Free: A home decor brand that will launch with a few select prints focused on travel and kids rooms. It may also get into home decor objects but we will not be pushing that unless the market leads us there. We may engage some of Danielle Davis talents and perhaps some other designers as well to broaden the offering. As of today this brand has the least amount of product developed for it but it does have a lot of seed product lined up.
I know I need to listen to my own advice I give to clients all the time. FOCUS, FOCUS, FOCUS. And no worries, we will but I needed to layout the plan to organize it like a road map for all the different ideas I couldn’t get out of my head. The next adventure begins.